Creative Hotel Associates' management philosophy is owner-oriented. CHA has invested tens of millions of dollars in the ownership of its hotels and, as owners, we know what we want from the management of our hotels. Our operations focus in providing management contract services is the same - improving the owner's return on investment and increasing the property's asset value by focusing on the fundamentals.

• Guest Satisfaction - We are committed to service excellence in hospitality, resulting in guests that have the highest perceived value of their lodging experience.
  
  
• Employee Relations - Our management philosophy is that happy, experienced, well-trained and well-compensated employees will provide the highest quality service. We are committed to attracting, hiring, retaining and rewarding this type of employee. Continuity and consistency of staff performance will result in improved profitability.
  
  
• Physical Plant - A hotel property, built to high standards, which has properly-funded preventive maintenance and regular upgrading of furniture and fixtures, will provide the highest financial returns to the owner and the best service to the guest.
  
  
• Sales and Marketing - Constant focus on driving top-line revenue results at all CHA hotels means that sales and marketing efforts are our primary focus. We carry this out through all our employees, not just the management or sales personnel, at the hotels, regional offices and at headquarters.
  
  
• Financial Controls - Centralized accounting using up-to-date systems and the constant monitoring of expenses and operations will allow mid-course corrections to maximize results. Proper operational and capital budgeting and the tracking of results against budget is mandatory. Standardized reporting and operations measurements encourage improved performance and regular benchmarking.
  
  
• Technology - The proper application of well-proven technological advances and innovative systems will improve the lodging experience for the guest and lower the cost to the owner. However, we do not believe in the implementation of new technology unless it can be shown to improve service, increase revenues and reduce costs.
  
  
• Branding - Our extensive experience with hotel brands allows us to suggest and implement image adjustments and repositioning, which maximizes the impact of current brands while minimizing their costs.