Bob served as president and CEO of Choice from 1980 to 1991 and chairman and CEO from 1991 to 1996. Under Hazard's leadership, Choice pioneered the concept of brand segmentation with the introduction of Comfort Inns in 1981. In 1985 Choice became the first hotel chain to offer mid-priced, all-suite hotels with the introduction Quality Suites and Comfort Suites. Choice also launched a major international expansion program that resulted in more than 600 properties in 38 countries. In the late 1980's, he continued the segmentation revolution with the introduction of Clarion Hotels and Resorts and Sleep Inns, an all-new economy lodging product that offers a high quality guest room at an affordable price. |
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